HanseCom Forum 2025
Right Here, Right Now: Empower the Change!

Global uncertainties, the abandonment of agreed climate targets, funding cuts and a shortage of skilled workers across the board... When times are challenging all over the globe, courageous and visionary decisions for public transport are needed more than ever to make the mobility turnaround a reality.

Under the banner of “Right Here, Right Now: Empower the Change!”, renowned industry experts from international transit agencies as well as the spheres of business and politics will be presenting their decisions at the 11th HanseCom Forum. The common denominator: Courage, strength and the will to change make these presentations outstanding success stories. Success stories that help to take the mobility turnaround to the next level. Step by step, with unstoppable persistence.

Topics

Discuss these and other topics with decision-makers from the spheres of public transport, business and politics at the HanseCom Forum:

Artificial intelligence: Possible applications and added value for transit agencies and passengers
Account-based ticketing (ABT), mobile ticketing apps, wallet & web portals.:
Simplifying access to public transport
Corporate mobility management: Using job tickets and mobility budgets to tap into new target groups
Mobility platforms & Mobility as a Service (MaaS): Find, book and pay for any mobility offer from a single source
Digitizing sales processes: 24/7 customer self-service, central customer data across all sales channels, optimized offers, more satisfied customers and employees
Best practices from around the world: Get inspired by successful strategies and concepts

5 Good Reasons Why You Should Participate

Information on innovations and trends in public transport across the globe
Insights into the strategies of transit agencies from different countries
Valuable hands-on tips based on successful projects
Ample time for networking and exchanging experiences
Fresh ideas and inspirations for your company

Save the Date

27 – 28 November 2025

HYPERION Hotel Hamburg
Amsinckstraße 39

20097 Hamburg, Germany

Target group:
Board members, managing directors and executives from the fields of digitization, marketing, mobility planning, strategy and sales in public transport

Conference Language:
The HanseCom Forum will be held in German and English, with simultaneous translation being provided.

Speaker

You can look forward to contributions and presentations from these industry experts:

Klaus Bamberger
Head of Market/Customer, Wiener Linien, Austria

Dirk Bestmann
Head of Sales and Transportation, Hamburger Hochbahn AG, Germany

Sandra Cerqueira
Executive Board Member & CEO, TUB - Transportes Urbanos de Braga, E.M., Portugal

Silke Dehoust
Deputy Head of Sales, Rhein-Neckar-Verkehr GmbH (RNV), Germany

Prof. Dr. Stefan Gröner
Professor and Dean of Studies for Digital Management & Leadership, Fresenius University of Applied Sciences, Germany

Maximilian Haag
Sales Director, CarMedialab GmbH, Germany

Tyrone Hardman
Business Development Director, Mattersoft, Finnland

Heiko Lindner
Head of Sales/Marketing, Kasseler Verkehrs-Gesellschaft Aktiengesellschaft (KVG), Germany

Rui Martins
CIO, IT & Project Management, TUB - Transportes Urbanos de Braga, E.M., Portugal

Stuart McLay
Head of Retail, National Express Ltd, UK

Steffen Müller
Operations Manager, Head of Transport Center, Stadtwerke Hamm, Germany

Katerina Pekarek
General Manager, DILAX Intelcom GmbH, Germany

Prof. Dr. Alexander Pischon
Chairman of the Management Board, VBK – Verkehrsbetriebe Karlsruhe, Germany

Michael Schröder
Board member, Kasseler Verkehrs-Gesellschaft Aktiengesellschaft (KVG), Germany

Dainon Setzer
Business Development Manager, Spokane Transit Authority (STA), USA Transforming Institutional Engagement Through the STA Connect Mobile App

Dainon Setzer is a strategic leader with over 15 years of experience in customer experience, business development, and service innovation across public and private sectors. Currently at Spokane Transit Authority, he leads key initiatives to grow ridership and enhance customer engagement through technology and partnership development. Dainon drives STA’s CRM and pass program strategies, including the successful launch and adoption of the STA Connect App, which modernizes fare payment and improves transit accessibility. His background spans complex portfolio management, digital product delivery, and cross-functional leadership focused on transforming public transit experiences.

Leveraging the STA Connect app for both individual riders (fare card management and cardless boarding) and for institutional partners (e.g. university students)

Ingo Wortmann
President, Verband Deutscher Verkehrsunternehmen e. V. (VDV), Germany

Register – secure your place!

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Terms of Participation:

The participation fee is €250 (approx. $275) plus VAT for transport agencies (as defined by the VDV), transport associations, municipal utilities, associations, authorities, research institutions, universities, standardization bodies and press agencies. Participants representing any of the aforementioned organizations can be exempted from the participation fee on request. Please do so by ticking the corresponding checkbox during registration. A participation fee of €890 (approx. $970) plus VAT applies to all other participants. These participants cannot be exempted from the participation fee.

If you are unable to attend the event after your registration has been confirmed, please send your written cancellation by 20 Nov. 2025 to marketing@hansecom.com. If you cancel before 20 Nov. 2025, the participation fee will be refunded in full. As of the above date, the full participation fee will be charged in the event of cancellation or no-show. A substitute participant can be designated at any time.

Catering during the event and for the evening program on 27 Nov. 2025 is included. Travel, accommodation and all other costs are to be borne by the participants themselves.

HanseCom reserves the right to hold the event on a different date and at a different venue if the event cannot be held on the scheduled date and/or at the intended venue due to the fault of a third party or other factors that HanseCom has no influence on.

In order to process your registration, we collect and process the data provided by you. We use this data to organize the event and to send event-related materials as well as to announce further events of HanseCom or other INIT Group companies. You can object to the use of your data for these purposes at any time by sending an e-mail with your objection to marketing@hansecom.com. In this case, we will immediately stop sending you further information and will delete your data.

During the event, video, audio and photo recordings will be made for reporting purposes by the organizer and, possibly, also by the press. By registering for and participating in the event, you agree to the publication of these recordings.

Upon registration, I accept the conditions of participation. I have read and understood the data protection conditions.

Remark

Our data protection regulations apply.

Hotel recommendation

We have reserved a block of rooms for you at the HYPERION Hotel until October 20, 2025. You can reserve your room via this booking link or contact the hotel directly.

Keyword: HanseCom Forum

HYPERION Hotel Hamburg
Amsinckstr. 39, 20097 Hamburg, Germany
reservation.hamburghyperion@h-hotels.com
+49 (0) 40 72595 382
Single room: €167/night, including breakfast

About the HanseCom Forum

Over the recent years, the HanseCom Forum has established itself as a key platform for sharing information on strategies, innovative projects, solutions and trends with a focus on the public transport sales sector. The varied program will bring you accounts of real-life projects by transit agencies, presentations delivered by industry experts, as well as insights into the latest technologies.

The HanseCom Forum is all about exchanging experiences and creating a dialog. Take advantage of this opportunity to engage in expert discussions and networking. At the end of the first conference day, our traditional surprise evening event will provide an informal backdrop for socializing and relaxing.

You are not yet familiar with the HanseCom Forum? Then take a look at our forum history. It provides you with participant testimonials, photos, our Best of Video an much more.

Looking back

Best of Video

Sponsors & Partners 2025

HanseCom Forum 2025Right Here, Right Now: Empower the Change!