HanseCom Forum 2025
Right Here, Right Now: Empower the Change!

Global uncertainties, the abandonment of agreed climate targets, funding cuts and a shortage of skilled workers across the board... When times are challenging all over the globe, courageous and visionary decisions for public transport are needed more than ever to make the mobility turnaround a reality.

Under the banner of “Right Here, Right Now: Empower the Change!”, renowned industry experts from international transit agencies as well as the spheres of business and politics will be presenting their decisions at the 11th HanseCom Forum. The common denominator: Courage, strength and the will to change make these presentations outstanding success stories. Success stories that help to take the mobility turnaround to the next level. Step by step, with unstoppable persistence.

Topics

Discuss these and other topics with decision-makers from the spheres of public transport, business and politics at the HanseCom Forum:

  • Artificial intelligence: Possible applications and added value for transit agencies and passengers
  • Account-based ticketing (ABT), mobile ticketing apps, wallet & web portals.:
    Simplifying access to public transport
  • Corporate mobility management: Using job tickets and mobility budgets to tap into new target groups
  • Mobility platforms & Mobility as a Service (MaaS): Find, book and pay for any mobility offer from a single source
  • Digitizing sales processes: 24/7 customer self-service, central customer data across all sales channels, optimized offers, more satisfied customers and employees
  • Best practices from around the world: Get inspired by successful strategies and concepts
Discuss these and other topics with decision-makers from the spheres of public transport, business and politics at the HanseCom Forum:

5 Good Reasons Why You Should Participate

  • Information on innovations and trends in public transport across the globe
  • Insights into the strategies of transit agencies from different countries
  • Valuable hands-on tips based on successful projects
  • Ample time for networking and exchanging experiences
  • Fresh ideas and inspirations for your company
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Target group:
Board members, managing directors and executives from the fields of digitization, marketing, mobility planning, strategy and sales in public transport

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Conference Language:
The HanseCom Forum will be held in German and English, with simultaneous translation being provided.

Agenda

Thursday, 27 November 2025

9:00 a.m.
Check-in & get-together
10:00 a.m.
Welcoming
Juliane Fenske, Executive Director/Proxy Sales Business Development & Marketing, HanseCom

Sales Under Pressure
Rising costs, declining sales, tight public budgets: Transit agencies are under enormous economic pressure, which is also greatly impacting sales. At the same time, this presents a great opportunity to perform long-overdue consolidation measures and take on the challenges of the future with strength and determination. Hamburger Hochbahn presents its strategy.

Powering Up Sales by Adding “Digital” to the Mix

KVG (Kasseler Verkehrsgesellschaft AG) operates Kassel’s streetcars and buses. When Michael Schröder and Heiko Lindner launched their mission at KVG, their starting point was a highly traditional transit agency that relied on analog sales. With the aim of modernizing sales channels and making them more digital, they have initiated a series of bold changes – including promoting independence, exclusively cashless sales, the inclusion of new means of mobility, as well as cross-selling within the municipal utility network. All changes are planned and introduced in harmony with city policy and in close coordination the various stakeholders. Join the two on an exciting and innovative journey at the HanseCom Forum.

11:30 a.m.
Coffee break & time for exchanging ideas and experiences
12:00 p.m.
N.N.
N.N.

Omnichannel Retailing in Transit: Creating Solutions to Drive Loyalty and Seamless Journeys

Passenger expectations are evolving, today there is increasing expectation on agencies to provide more than a ticket, they expect choice, convenience, and experiences that rival the best of retail.

This session will explore how National Express Bus have been unlocking growth by embracing and delivering omnichannel retail solutions to reduce friction, attract new passengers, and turn everyday trips into repeat, loyal journeys.

The session will showcase how innovative retail solutions have been implemented across National Express Bus, delivering commercial value for the operator whilst establishing a basis from which to exceed customer expectations and do so across different demographics. All with the intention of changing behavior, creating seamless, connected journeys that not only attract customers but keep them coming back.

1:00 p.m.
Lunch & time for exchanging ideas and experiences
2:00 p.m.
The Mobility Transition as a Game Changer for Shaping the Future of Urban Life
Dr. Anjes Tjarks, Senator for Transport and Mobility Transition of the Free and Hanseatic City of Hamburg, Germany

Individual Freedom of Mobility in Public Transport: Utopia or Instant Reality?

Can a modern vision of individual freedom of mobility be implemented quickly and sustainably in the public transport arena? Wiener Linien and the City of Vienna are eager to prove that it can be done. This presentation explains the strategies for (shared) mobility Vienna is implementing to shape the modal split of the future. These include, for example, the WienMobil top-tier brand that includes physical and digital offers as well as a “car bet” that challenges 40 households in Vienna to give up their own car for three months in exchange for a mobility budget.

The City of Vienna and Wiener Linien have set themselves ambitious targets. These are mapped in a performance management system and broken down into team targets at Wiener Linien right down to the team level. Operator Wiener Linien aims to achieve these objectives through push and pull strategies, with a focus on the pull principle.

The digitalization of all processes is the prerequisite for setting new shared mobility standards, making sales more efficient and gaining more regular customers. Wiener Linien relies on individualization through CRM, uniform data bases, the PTnova customer management and sales backend system and a customer data platform (CDP).

  • Current trends in SaaS AVL/RTPI
    Tyrone Hardman, Business Development Director, Mattersoft, Finland
  • Travel, Rotation and Duty Planning – The Integrated Triple Optimization for more Efficient Use of Resources
    Valentin Püttmann, Business Development Manager, INIT Mobility Software Solutions GmbH
  • From Counting to Understanding: A New Take on Passenger Data
    Katerina Pekarek, Managing Director, DILAX Intelcom GmbH
  • Charge Smarter, Not Harder – How to Save Electricity Costs through Smart Charging
    Maximilian Haag, Sales Director, CarMedialab GmbH
3:20 p.m.
Coffee break & time for exchanging ideas and experiences
4:00 p.m.
Mobility of the Future: Opportunities and Challenges in the Age of AI
Prof. Dr. Stefan Gröner, Dean of Studies for Digital Management and Leadership, Fresenius University of Applied Sciences, Germany
5:15 p.m.
Conclusion & introduction to the second day
Juliane Fenske, Executive Director/Proxy Sales Business Development & Marketing, HanseCom
5:30 p.m.
Get-together in the “Heritage Roof Top Bar”
6:30 p.m.
Bus shuttle to the evening event – As always, we will keep this a surprise! Meeting point: Hotel lobby

Friday, 28 November 2025

8:30 a.m.
Check-in & get-together
9:00 a.m.
Introduction to the second day of the conference
Juliane Fenske, Executive Director/Proxy Sales Business Development & Marketing, HanseCom

rnv as the Central Subscription Service Provider in the VRN

rnv is the municipal transit agency founded jointly by the three cities of Heidelberg, Ludwigshafen and Mannheim. It operates across the borders of the three federal states of Baden-Württemberg, Rhineland-Palatinate and Hesse. The agency transports an average of around 500,000 passengers on a regular working day and manages close to 300,000 subscription customers.

As a subscription service provider, rnv has been offering partners in the Rhine-Neckar Transport Association (VRN) access to digital products and a high-performance sales infrastructure since 2016.

This presentation highlights the framework conditions and previous development steps towards centralization in the association, illustrates the current sales strategy and points out various challenges in the context of digitization, such as chip cards vs. mobile tickets and the future role of AI.

Transforming Institutional Engagement Through the STA Connect Mobile App

The STA Connect App streamlines fare management for individual riders while enhancing engagement and operational efficiency for institutional partners such as universities and employers. This session explores how the app’s cardless boarding, account-based fare system, and partner-focused tools reduce administrative overhead, improve user experience, and enable data-driven decision-making for transit agencies and stakeholders. Attendees will learn how digital solutions can modernize public transit operations and drive greater ridership.

10:10 a.m.
From Paper to Platform. Our Path to Digital Impact: Goals, Common Pitfalls and Hard Learnings
Steffen Müller, Transport Operations Manager, Stadtwerke Hamm, Germany
10:40 a.m.
Motivational Talk
Ingo Wortmann, President of the Association of German Transport Companies (Verband Deutscher Verkehrsunternehmen (VDV), Germany
11:00 a.m.
Coffee break & time for exchanging ideas and experiences

Ulrich Sieg, Consultant for public transport and former Board Member of Hamburger Hochbahn, will discuss current trends and challenges in the mobility industry with:

  • Ingo Wortmann, President of the Association of German Transport Companies (Verband Deutscher Verkehrsunternehmen (VDV), Germany
  • Prof. Dr. Alexander Pischon, Chairman of the Management Board, VBK – Verkehrsbetriebe Karlsruhe, Germany
  • Prof. Dr. Stefan Gröner, Dean of Studies for Digital Management and Leadership, Fresenius University of Applied Sciences, Germany
12:45 p.m.
Conclusion of the conference
Juliane Fenske, Executive Director/Proxy Sales Business Development & Marketing, HanseCom
12:55 p.m.
Lunch & conclusion of the event

Breakout Sessions

Max. 15 People per Session

Thursday, 27 November 2025 12:00 – 1:00 p.m. Tapping into new Target Groups: The Deutschlandticket Job Ticket as a Booster for Increased Sales and Sustainable Mobility Horst Wendelmuth, PreSales, & Marius Schrewe, Sales, HanseCom
Friday, 28 November 2025 9:00 – 10:00 a.m. ABT with TapNGo – or: Boarding Local Transportation Worldwide the Easy Way Sascha Heyer, Product Manager, INIT GmbH
Friday, 28 November 2025 11:30 a.m. – 12:30 p.m. Making Public Transport Irresistible: Global Strategies to Shift from Car to Transit Torben Schrötke, PreSales International Business Development, HanseCom

Speaker

You can look forward to contributions and presentations from these industry experts:


Speaker

Klaus Bamberger, Head of Market/Customer, Wiener Linien

Klaus Bamberger is a veteran in the field of mobility management and strategy development. Born in Salzburg in 1974, he has had an impressive career at Wiener Linien GmbH & Co KG. He has been filling the position of Head of Market/Customer since 2017 and previously held various management positions at Wiener Linien, including Head of Services and Mobility and Head of Strategy Development. Klaus Bamberger also provided leadership during the start-up phase of Upstream next level mobility GmbH as Managing Director. His education includes a degree from the Vienna University of Economics and Business and Sheffield Hallam University as well as qualifications in service design as well as certified project and process manager.

Personalized Mobility in Public Transport: Wishful Thinking or Reality?

Can a modern vision of individual freedom of mobility be implemented quickly and sustainably in the public transport arena? Wiener Linien and the City of Vienna are eager to prove that it can be done. This presentation explains the strategies for (shared) mobility Vienna is implementing to shape the modal split of the future. These include, for example, the WienMobil top-tier brand that includes physical and digital offers as well as a “car bet” that challenges 40 households in Vienna to give up their own car for three months in exchange for a mobility budget.

The City of Vienna and Wiener Linien have set themselves ambitious targets. These are mapped in a performance management system and broken down into team targets at Wiener Linien right down to the team level. Operator Wiener Linien aims to achieve these objectives through push and pull strategies, with a focus on the pull principle.

The digitalization of all processes is the prerequisite for setting new shared mobility standards, making sales more efficient and gaining more regular customers. Wiener Linien relies on individualization through CRM, uniform data bases, the PTnova customer management and sales backend system and a customer data platform (CDP).

Speaker

Dirk Bestmann has been Head of Sales and Transportation at Hamburger Hochbahn AG since 2008. He is mainly responsible for the company’s revenue management, ticket sales and customer information in the Hamburg Transport Association as well as the “hvv switch” mobility platform.

The cross-provider mobility platform hvv switch enables customers to combine public transport services with complementary mobility services from a single source, integrated at a deep level.

Since its launch in mid-2020, the hvv switch app has already been downloaded 1.5 million times. In addition to the app, hvv switch also includes a network of presently more than 200 hvv switch points, with new points and exclusive charging infrastructure being added continuously. As of March 2023, this also includes Europe’s largest car-sharing hub with 120 parking spaces at Hamburg Airport, which also provides a comprehensive charging infrastructure.

Sales Under Pressure
Rising costs, declining sales, tight public budgets: Transit agencies are under enormous economic pressure, which is also greatly impacting sales. At the same time, this presents a great opportunity to perform long-overdue consolidation measures and take on the challenges of the future with strength and determination. Hamburger Hochbahn presents its strategy.

Speaker

Born in 1975 near Dresden, the business graduate (FH) has been Head of Sales and Fares at Mannheim-based Rhein-Neckar-Verkehr GmbH (rnv) since 1 March 2025. Prior to this, she had already spent 10 years in a senior sales position responsible for subscriptions, among other things. In this role, she drove forward centralization initiatives at Verkehrsverbund Rhein-Neckar (VRN) with energy and passion.

From 2001 to 2011, Ms. Dehoust held various positions within MVV Energie AG in Mannheim, including Assistant to the Chairman of the Supervisory Board and Head of Auditing and Accounts Payable. She joined the municipal holding company in 2011.

rnv as the Central Subscription Service Provider in the VRN

rnv is the municipal transit agency founded jointly by the three cities of Heidelberg, Ludwigshafen and Mannheim. It operates across the borders of the three federal states of Baden-Württemberg, Rhineland-Palatinate and Hesse. The agency transports an average of around 500,000 passengers on a regular working day and manages close to 300,000 subscription customers.

As a subscription service provider, rnv has been offering partners in the Rhine-Neckar Transport Association (VRN) access to digital products and a high-performance sales infrastructure since 2016.

This presentation highlights the framework conditions and previous development steps towards centralization in the association, illustrates the current sales strategy and points out various challenges in the context of digitization, such as chip cards vs. mobile tickets and the future role of AI.

Speaker

Prof. Dr. Stefan Gröner, futurologist, author and keynote speaker, is instrumental in helping industries and companies embrace forward-looking technologies and concepts. Thanks to his experience in strategy consulting and in leading positions at major German media companies, he engages with top business decision-makers as an equal. The research he undertakes as Professor and Dean of Studies for Digital Management & Leadership at Fresenius University of Applied Sciences focuses on “Artificial Intelligence” and “Business Areas and Technologies of the Future.” By combining his scientific knowledge with his practical experience, he provides groundbreaking impulses and pragmatic solutions for overcoming strategic and human challenges. His lectures convey expert knowledge in a humorous and intuitive way, encourage visionary thinking and inspire people to actively participate in shaping digital change.

Mobility of the Future: Opportunities and Challenges in the Age of AI

Traffic in our cities and municipalities is characterized by congestion, high emissions and outdated mobility concepts. Public transportation plays a central role in creating sustainable mobility that improves the passengers’ quality of life. However, there are major structural, technological and personnel challenges to be overcome. While connected mobility solutions and autonomous vehicles offer great potential, successfully managing change requires clear corporate visions, customer-centric innovations, data-driven decisions and consistent adaptation to the changing needs of customers. The digital transformation in the age of artificial intelligence therefore requires transit agencies to radically rethink their business models and collaborate closely with technology providers, local authorities and users. In his presentation, Prof. Dr. Stefan Gröner will illustrate how this can be achieved and will identify specific initial steps that transit agencies can already take to make their business model more efficient and customer centric with the aid of modern technologies.


Maximilian Haag
Sales Director, CarMedialab GmbH, Germany Charge smarter, not harder – Wie Sie mit intelligentem Laden Stromkosten sparen
Tyrone Hardman
Business Development Director, Mattersoft, Finnland Current trends in SaaS AVL/RTPI
Speaker

Heiko Lindner, a graduate economist, began his professional career in 2006 at Verkehrsverbund Berlin-Brandenburg GmbH in the Fare & Sales department. From 2008 to 2023, he held various management and leadership positions in passenger transport at Deutsche Bahn AG, including at DB Regio AG, in Group Strategy, at DB Vertrieb GmbH and S-Bahn Berlin GmbH – always with a focus on fares, sales and marketing. Since 2023, Heiko Lindner has been Authorized Signatory and Head of Sales and Marketing at Kasseler Verkehrs-Gesellschaft AG (KVG) and Managing Director of the KVG subsidiary RegioTram GmbH. In this role, he is responsible for sales channels and technology, fares, revenue and complaints management, ticket verification and marketing at KVG.

Powering Up Sales by Adding “Digital” to the Mix

KVG (Kasseler Verkehrsgesellschaft AG) operates Kassel’s streetcars and buses. When Michael Schröder and Heiko Lindner launched their mission at KVG, their starting point was a highly traditional transit agency that relied on analog sales. With the aim of modernizing sales channels and making them more digital, they have initiated a series of bold changes – including promoting independence, exclusively cashless sales, the inclusion of new means of mobility, as well as cross-selling within the municipal utility network. All changes are planned and introduced in harmony with city policy and in close coordination the various stakeholders. Join the two on an exciting and innovative journey at the HanseCom Forum.

Speaker

As Head of Retail at National Express, I lead the commercial, technological, operational, and strategic lifecycle across all retail touchpoints for both the UK Coach and National Express Bus businesses. With extensive experience spanning road and rail, I have worked on both sides of the industry, for transport operators and for technology suppliers supporting retail systems, giving me a unique perspective on how to deliver solutions that truly work in practice.

My focus is on defining and driving retail and payments strategy with a customer first mindset, making it easier for customers to buy, innovating with new technologies and functionality, whilst creating best-in-class retail experiences. By combining commercial rigour with innovation, I aim to reduce complexity and cost while attracting more people to choose public transport as their preferred way to travel.

Omnichannel Retailing in Transit: Creating solutions to drive loyalty and seamless journeys

Passenger expectations are evolving, today there is increasing expectation on agencies to provide more than a ticket, they expect choice, convenience, and experiences that rival the best of retail.

This session will explore how National Express Bus have been unlocking growth by embracing and delivering omnichannel retail solutions to reduce friction, attract new passengers, and turn everyday trips into repeat, loyal journeys.

The session will showcase how innovative retail solutions have been implemented across National Express Bus, delivering commercial value for the operator whilst establishing a basis from which to exceed customer expectations and do so across different demographics. All with the intention of changing behavior, creating seamless, connected journeys that not only attract customers but keep them coming back.

Speaker

Steffen Müller (47) is operations manager at the Stadtwerke Hamm transit agency. Previously, he shaped the Nordhessischer Verkehrsverbund (NVV) for many years, most recently as Managing Director, with a focus on public transport expansion, including the comprehensive hourly bus service entitled “Every village – every hour.” He successfully negotiated an increase in basic funding for the NVV of around 40% to secure a stable budget for implementing the transport transition in northern Hesse. As project manager in Hamm, he is responsible for the introduction of the first hydrogen buses and the switch to 10-minute intervals – two key steps towards improved climate protection and service quality. Firmly at home in the world of transport networks, he is now focusing on operational aspects that are imperative for the transport transition to succeed. He is a certified transport manager in accordance with Regulation (EC) 1071/2009 and acts as a “public transport interpreter” between passengers, employees, politicians and partners.

From Paper to Platform. Our Path to Digital Impact: Goals, Common Pitfalls and Hard Learnings

Speaker

Katerina Pekarek studied Law & Economics in the United Kingdom, and Law & Jurisprudence in the Czech Republic. Subsequently, she took the state examination to qualify as a German attorney and practiced international commercial law mainly in the field of automotive and machinery for the subsequent decade.

Between 2020-2024, Katerina Pekarek was a member of the general management of iris-GmbH infrared & intelligent sensors as General Counsel and Proxy helping to shape the future of a world leader in people counting sensors.

Since November 2024, having gone from “sensors” to “sense”, she leads DILAX as managing director and focuses on supporting customers in making sense of the data and unlocking its true potential.

From counting to understanding: how passenger data is being rethought

Speaker

Prof. Dr. Alexander Pischon (58) studied economics at the universities of Berlin and Heidelberg and graduated with a degree in economics in 1993.

Following his doctorate at Heidelberg University and various national and international positions at ABB and Deutsche Bahn, Prof. Dr. Pischon took up his current positions as Chairman of the Management Board of Verkehrsbetriebe Karlsruhe GmbH (VBK), Albtal-Verkehrs-Gesellschaft mbH (AVG), Karlsruher Schieneninfrastruktur-Gesellschaft mbH (KASIG), Karlsruher Verkehrsverbund GmbH (KVV) and as Managing Director of the holding company, Karlsruher Versorgungs-, Verkehrs- und Hafen GmbH (KVVH).

Since 2019, he has been active in various public transport industry associations for Karlsruhe, as Chairman of the VDV Baden-Württemberg regional group, as a member of the VDV Presidium at the federal level and as a member of the Policy Board of the UITP international industry association. In addition, he has been giving lectures on competition, planning and financing in public transportation at KIT for several years and has been awarded an honorary professorship for his contribution.

Participant in the panel discussion

Valentin Püttmann
Business Development Manager, INIT MSS Charge Smarter, Not Harder – How to Save Electricity Costs through Smart Charging
Speaker

Powering Up Sales by Adding “Digital” to the Mix

KVG (Kasseler Verkehrsgesellschaft AG) operates Kassel’s streetcars and buses. When Michael Schröder and Heiko Lindner launched their mission at KVG, their starting point was a highly traditional transit agency that relied on analog sales. With the aim of modernizing sales channels and making them more digital, they have initiated a series of bold changes – including promoting independence, exclusively cashless sales, the inclusion of new means of mobility, as well as cross-selling within the municipal utility network. All changes are planned and introduced in harmony with city policy and in close coordination the various stakeholders. Join the two on an exciting and innovative journey at the HanseCom Forum.

Speaker

Dainon Setzer is a strategic leader with over 15 years of experience in customer experience, business development, and service innovation across public and private sectors. Currently at Spokane Transit Authority, he leads key initiatives to grow ridership and enhance customer engagement through technology and partnership development. Dainon drives STA’s CRM and pass program strategies, including the successful launch and adoption of the STA Connect App, which modernizes fare payment and improves transit accessibility. His background spans complex portfolio management, digital product delivery, and cross-functional leadership focused on transforming public transit experiences.

Transforming Institutional Engagement Through the STA Connect Mobile App

The STA Connect App streamlines fare management for individual riders while enhancing engagement and operational efficiency for institutional partners such as universities and employers. This session explores how the app’s cardless boarding, account-based fare system, and partner-focused tools reduce administrative overhead, improve user experience, and enable data-driven decision-making for transit agencies and stakeholders. Attendees will learn how digital solutions can modernize public transit operations and drive greater ridership.

Speaker

Mr. Spatz is Deputy Head of Sales and Fares and has held various positions in the sales division of rnv for 26 years. As head of department, he has been responsible for the technical and strategic development of all sales channels at rnv since 2010.

Innovations such as the introduction of the subscription portals in 2017 contributed significantly to the positive development of the subscription business and optimally supported the centralization strategy. Under his leadership, the division successfully completed the introduction of PT-Nova in April 2025.

rnv as the Central Subscription Service Provider in the VRN

rnv is the municipal transit agency founded jointly by the three cities of Heidelberg, Ludwigshafen and Mannheim. It operates across the borders of the three federal states of Baden-Württemberg, Rhineland-Palatinate and Hesse. The agency transports an average of around 500,000 passengers on a regular working day and manages close to 300,000 subscription customers.

As a subscription service provider, rnv has been offering partners in the Rhine-Neckar Transport Association (VRN) access to digital products and a high-performance sales infrastructure since 2016.

This presentation highlights the framework conditions and previous development steps towards centralization in the association, illustrates the current sales strategy and points out various challenges in the context of digitization, such as chip cards vs. mobile tickets and the future role of AI.

Speaker

Dr. Anjes Tjarks was born in Hamburg on 12 March 1981. He studied English and Politics, training to be a teacher, and received his doctorate in political science and cognitive linguistics in 2011. Anjes Tjarks has been a member of Bündnis 90/Die Grünen since 1998 and was Deputy State Chairman in Hamburg from 2008 to 2011. Tjarks has been a member of the Hamburg Parliament since 2011. From 2015 to 2020 he was Chairman of the parliamentary group and since 10 June 2020 he has been President of the Authority for Transport and Mobility Transition (in his second term of office since 7 May 2025).

The Mobility Transition as a Game Changer for Shaping the Future of Urban Life

Speaker

Ingo Wortmann, President of the Association of German Transport Companies (VDV), is one of the most prominent proponents of the mobility transition in Germany. Owing to his many years of shaping and driving local public transport, he has extensive experience in strategic transport planning, digitalization and sustainable mobility. Ingo Wortmann has been Managing Director Mobility at Stadtwerke München GmbH (SWM) since 2016 and is Chairman of the Management Board of Münchner Verkehrsgesellschaft mbH (MVG).


Ingo Wortmann will give a keynote speech and participate in the panel discussion.

Register – secure your place!

Register now for the HanseCom Forum 2025.

The participation fee is €890 (approx. $970) plus VAT.

The number of participants is limited. You can flag your interest in a breakout session when you register for the HanseCom Forum. You will then receive all information you need for registration in good time before the conference.

* Mandatory field

Terms of Participation:

The participation fee is €250 (approx. $275) plus VAT for transport agencies (as defined by the VDV), transport associations, municipal utilities, associations, authorities, research institutions, universities, standardization bodies and press agencies. Participants representing any of the aforementioned organizations can be exempted from the participation fee on request. Please do so by ticking the corresponding checkbox during registration. A participation fee of €890 (approx. $970) plus VAT applies to all other participants. These participants cannot be exempted from the participation fee.

If you are unable to attend the event after your registration has been confirmed, please send your written cancellation by 20 Nov. 2025 to marketing@hansecom.com. If you cancel before 20 Nov. 2025, the participation fee will be refunded in full. As of the above date, the full participation fee will be charged in the event of cancellation or no-show. A substitute participant can be designated at any time.

Catering during the event and for the evening program on 27 Nov. 2025 is included. Travel, accommodation and all other costs are to be borne by the participants themselves.

HanseCom reserves the right to hold the event on a different date and at a different venue if the event cannot be held on the scheduled date and/or at the intended venue due to the fault of a third party or other factors that HanseCom has no influence on.

In order to process your registration, we collect and process the data provided by you. We use this data to organize the event and to send event-related materials as well as to announce further events of HanseCom or other INIT Group companies. You can object to the use of your data for these purposes at any time by sending an e-mail with your objection to marketing@hansecom.com. In this case, we will immediately stop sending you further information and will delete your data.

During the event, video, audio and photo recordings will be made for reporting purposes by the organizer and, possibly, also by the press. By registering for and participating in the event, you agree to the publication of these recordings.

Upon registration, I accept the conditions of participation. I have read and understood the data protection conditions.

Our data protection regulations apply.

Venue & hotel recommendations

The HanseCom Forum will take place at Le Méridien Hamburg:

Le Méridien Hamburg

An der Alster 52, 20099 Hamburg
Le Méridien Hamburg
+49 40 21000

These hotels are located near the conference venue:

Hotel Wedina
Gurlittstraße 23, 20099 Hamburg
www.hotelwedina.de
+49 40 2808900

The George
Barcastraße 3, 22087 Hamburg
www.thegeorge-hotel.de
+49 40 2800300

Arrival

How to get to the event:

Public transport
Le Méridien Hamburg is a 10-15 minute walk
from Hamburg Central Station.

Parking
Le Méridien Hamburg has its own underground car park.
There are 80 parking spaces available for €35 per night.

Arrival

How to get to the event:

Public transport
Le Méridien Hamburg is a 10-15 minute walk from Hamburg Central Station.

Parking
Le Méridien Hamburg has its own underground car park. There are 80 parking spaces available for €35 per night.

About the HanseCom Forum

Over the recent years, the HanseCom Forum has established itself as a key platform for sharing information on strategies, innovative projects, solutions and trends with a focus on the public transport sales sector. The varied program will bring you accounts of real-life projects by transit agencies, presentations delivered by industry experts, as well as insights into the latest technologies.

The HanseCom Forum is all about exchanging experiences and creating a dialog. Take advantage of this opportunity to engage in expert discussions and networking. At the end of the first conference day, our traditional surprise evening event will provide an informal backdrop for socializing and relaxing.

You are not yet familiar with the HanseCom Forum? Then take a look at our forum history. It provides you with participant testimonials, photos, our Best of Video an much more.

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