Account-based ticketing (ABT) simplifies payment by allowing customers to simply check in and out again at their destination. Thanks to best-pricing (fare capping), transit agencies automatically calculate the cheapest fare for their customers. Whether it’s a one-way trip, a day trip or regular journeys to work, ABT ensures satisfied customers because they don’t have to worry about fare zones or getting the best ticket for their travel needs. And since customers can board and get off on demand, the hurdle for adoption is lowered, especially for occasional trips. This means that public transport becomes attractive to new target groups, thus generating additional revenue for transit agencies.
At the same time, the cost of season tickets is reduced. Subscription customers can be issued simple ID cards, doing away with the need for ‘smart’ and expensive chip cards. The travel authorization can be paused and reactivated in the assigned account at any time. The back-end system documents all journeys in the customer’s account and invoices them. The bookings and price calculations are transparent for both the customer and the transit agency at all times. If the ID is lost, the travel authorization does not expire, but continues to apply, because the travel authorization is linked to the account rather than being stored on portable ID media.
Do you have any questions about account-based ticketing, or would you like to find out more about specific use cases or the project workflow? Then get in touch with us! We will provide expert advice that takes your individual requirements into account.
Quick and easy: How the travel authorization is verified
Automatic pricing, billing and evaluation simplify sales processes, reduce customer service costs and provide information on usage behavior, making it easier to plan the transport offering.
With account-based ticketing, the customer’s travel authorization is not printed on paper or stored on a card. Instead, it is linked to a customer account in the back-end system. As a rule, customers use an ID that they hold up to a reader, and the payment method is stored in the account.
A simpler variant is EMV-based ticketing, which is a contactless payment option. Using the open-loop method, customers can pay conveniently with their wallet app on their smartphone or via credit/debit card without the need for registering an account with the transit agency. The identification medium can also be used as a means of payment for ID-based ticketing: either based on the open-loop method or via closed loop with a card issued by the transit agency. ID-based ticketing and EMV ticketing thus optimally complement ABT by offering convenient payment and authentication options.
Account-based ticketing relies on highly integrated hardware and software for issuing and validating travel authorizations in real time. Validators in the vehicles read the customer’s ID and communicate with the account in the back-end system to issue tickets and bill journeys automatically.
With the customized solution from INIT and HanseCom, a wholly owned subsidiary of the INIT Group, transit agencies can unlock their comprehensive know-how and project experience with account-based ticketing systems. The INIT validators and the sales back-end system from HanseCom have proven themselves in numerous projects across the globe. Benefit from perfectly coordinated processes, satisfied customers and boosted sales.
The ABT solutions from INIT and HanseCom successfully in use in many major cities inspire customers and transit agencies alike.
Nottingham City Transport (NCT) – Nottingham, England
The INIT Group offers passengers in Nottingham contactless ticketing, including a lowest price guarantee for buses and streetcars.
Metropolitan Atlanta Rapid Transit Authority (MARTA) – Atlanta, USA
Passengers in the greater Atlanta region can easily pay for their public transportation tickets either via debit/credit card or with the ‘Tap & Go’ smartphone app.
Tri-County Metropolitan Transportation District of Oregon (TriMet) – Portland, USA
In collaboration with the INIT Group, the Portland-Vancouver metropolitan region introduced the Hop Fastpass featuring contactless payment.
National Express West Midlands (NXWM) – Birmingham, England
In Birmingham, passengers can check in and pay with cell phones or bank cards on 1,600 buses.
Rhode Island Public Transit Authority (RIPTA) – Rhode Island, USA
RIPTA has set up an ABT zone for free rides via geofencing.
Föli – Turku, Finland
An account-based ticketing solution from the INIT Group enables contactless payments for trips with the Föli transport network.