HanseCom Forum 2025
Right Here, Right Now: Empower the Change!

Klaus Bamberger, Head of Market/Customer, Wiener Linien

Klaus Bamberger is a veteran in the field of mobility management and strategy development. Born in Salzburg in 1974, he has had an impressive career at Wiener Linien GmbH & Co KG. He has been filling the position of Head of Market/Customer since 2017 and previously held various management positions at Wiener Linien, including Head of Services and Mobility and Head of Strategy Development. Klaus Bamberger also provided leadership during the start-up phase of Upstream next level mobility GmbH as Managing Director. His education includes a degree from the Vienna University of Economics and Business and Sheffield Hallam University as well as qualifications in service design as well as certified project and process manager.

Personalized Mobility in Public Transport: Wishful Thinking or Reality?

Can a modern vision of individual freedom of mobility be implemented quickly and sustainably in the public transport arena? Wiener Linien and the City of Vienna are eager to prove that it can be done. This presentation explains the strategies for (shared) mobility Vienna is implementing to shape the modal split of the future. These include, for example, the WienMobil top-tier brand that includes physical and digital offers as well as a “car bet” that challenges 40 households in Vienna to give up their own car for three months in exchange for a mobility budget.

The City of Vienna and Wiener Linien have set themselves ambitious targets. These are mapped in a performance management system and broken down into team targets at Wiener Linien right down to the team level. Operator Wiener Linien aims to achieve these objectives through push and pull strategies, with a focus on the pull principle.

The digitalization of all processes is the prerequisite for setting new shared mobility standards, making sales more efficient and gaining more regular customers. Wiener Linien relies on individualization through CRM, uniform data bases, the PTnova customer management and sales backend system and a customer data platform (CDP).

Powering Up Sales by Adding “Digital” to the Mix

KVG (Kasseler Verkehrsgesellschaft AG) operates Kassel’s streetcars and buses. When Michael Schröder and Heiko Lindner launched their mission at KVG, their starting point was a highly traditional transit agency that relied on analog sales. With the aim of modernizing sales channels and making them more digital, they have initiated a series of bold changes – including promoting independence, exclusively cashless sales, the inclusion of new means of mobility, as well as cross-selling within the municipal utility network. All changes are planned and introduced in harmony with city policy and in close coordination the various stakeholders. Join the two on an exciting and innovative journey at the HanseCom Forum.

Powering Up Sales by Adding “Digital” to the Mix

KVG (Kasseler Verkehrsgesellschaft AG) operates Kassel’s streetcars and buses. When Michael Schröder and Heiko Lindner launched their mission at KVG, their starting point was a highly traditional transit agency that relied on analog sales. With the aim of modernizing sales channels and making them more digital, they have initiated a series of bold changes – including promoting independence, exclusively cashless sales, the inclusion of new means of mobility, as well as cross-selling within the municipal utility network. All changes are planned and introduced in harmony with city policy and in close coordination the various stakeholders. Join the two on an exciting and innovative journey at the HanseCom Forum.

Dainon Setzer is a strategic leader with over 15 years of experience in customer experience, business development, and service innovation across public and private sectors. Currently at Spokane Transit Authority, he leads key initiatives to grow ridership and enhance customer engagement through technology and partnership development. Dainon drives STA’s CRM and pass program strategies, including the successful launch and adoption of the STA Connect App, which modernizes fare payment and improves transit accessibility. His background spans complex portfolio management, digital product delivery, and cross-functional leadership focused on transforming public transit experiences.

Transforming Institutional Engagement Through the STA Connect Mobile App

Leveraging the STA Connect app for both individual riders (fare card management and cardless boarding) and for institutional partners (e.g. university students)

Ingo Wortmann, President of the Association of German Transport Companies (VDV), is one of the most prominent proponents of the mobility transition in Germany. Owing to his many years of shaping and driving local public transport, he has extensive experience in strategic transport planning, digitalization and sustainable mobility. Ingo Wortmann has been Managing Director Mobility at Stadtwerke München GmbH (SWM) since 2016 and is Chairman of the Management Board of Münchner Verkehrsgesellschaft mbH (MVG).

Keynote: Mobility Transition – What Are The Next Steps?

At the HanseCom Forum 2025, Ingo Wortmann will deliver a keynote speech on the mobility transition and will participate in the panel discussion “Right Here, Right Now: Empower the Change!” to highlight current challenges and opportunities for public transport.